Big Box Wasteland/ mark Morford

One Happy Big-Box Wasteland
Oh my yes, there is indeed one force that is eating away the American soul like a cancer
- By Mark Morford, SF Gate Columnist
Wednesday, August 17, 2005


Do you want to feel like you might as well be in Tucson or Boise or Modesto or Wichita or Muncie and it no longer freakin' matters, because we as a nation have lost all sense of community and place? Why, just pull over, baby. Take the next exit. Right here, this very one.

Ah, there it is, yet another massive big-box mega-strip mall, a giant beacon of glorious community decay, a wilted exclamation point of consumerism gone wild. This is America. You have arrived. You are home. Eat it and smile.

There is the Target. There is the Wal-Mart and there is the Home Depot and the Kmart, the Borders and the Staples and the Sam's Club and the Office Depot and the Costco and the Toys "R" Us and of course the mandatory Container Store so you may buy more enormous plastic tubs in which to dump all your new sweatshop-made crap.

What else do you need? Ah yes, food. Or something vaguely approximating it. There is the Wendy's and the Burger King and the Taco Bell/KFC hybrid (ewww) and there is the Mickey D's and the Subway and the Starbucks and the dozen other garbage-food fiends lined up down the road like toxic dominoes, all lying in wait to maul your arteries and poison your heart make you think about hospitals.

And here's the beautiful part: This snapshot, it's the same as it was 10 miles back, same as it will be 10 miles ahead, the exact same massive cluster of insidious development as you will find in roughly 10,000 noncommunities around the nation and each and every one making you feel about as connected to the town you're in and the body you inhabit as a fish feels on Saturn. In the dark. In a hole. Dead.

You have seen the plague. I have seen the plague. Anyone over 30 has seen the plague evolve from a mere germ of disease in the late '80s to a full-blown pestilence of big-box shopping hell. I was recently up in northern Idaho, where my family has owned a beautiful house on a lake in a tiny burg near the Canadian border for 40 years, and to get to this region you must pass through the explosively grown resort town of Coeur d'Alene, and the plague is there perhaps worse than anywhere within a 75-mile radius.

I am officially old enough to remember when passing through Coeur d'Alene meant stopping at exactly one -- one -- traffic light on Highway 95 on the way north, surrounded by roughly one million pine trees and breathtaking mountain vistas and vast, calming open spaces, farms and fields and sawmills and funky roadside shops and gorgeous lakes for miles.

There are now about 20 traffic lights added in as many years, scattered down a 10-mile stretch of highway and each and every one demarcates a turnoff into a massive low-lying horribly designed strip mall, tacky and cheaply built and utterly heartless, and clearly zero planning went into any of these megashops, except to space them so obnoxiously that you have to get back in your goddamn car to drive the eighth of a mile to get to the Target to the Best Buy to the Wal-Mart to the Super Foods and back to your freakin' sanity.

Do you want to know what depresses the American spirit? Do you want to know why it feels like the center cannot hold and the tyranny of mediocrity has been loosed upon our world? Do you want to know what instills more thoughts of suicide and creates a desperate, low-level rage the source of which we cannot quite identify but which we know is right under our noses and which we now inhale Prozac and Xanax and Paxil by the truckload to attempt to mollify?

I have your answer. Here it is. Look. It is the appalling spread of big-box strip malls, tract homes like a cancer, metadevelopments paving over the American landscape, all creating a bizarre sense of copious loss, empty excess, heartless glut, forcing us to ask, once again, the Great All-American Question: How can we have so damned much but still feel like we have almost nothing at all?

Oh and by the way, Coeur d'Alene has a distinct central portion of town, well off the toxic highway. It is calm and tree lined and emptily pretty and it is packed with, well, restaurants and art galleries. And real estate offices. For yuppies. Because, of course, there are no local shops left. No mom-and-pops, few unique small businesses of any kind. No charm. No real community per se. Just well-manicured food and mediocre art no true local can actually afford and business parks where the heart used to be.

I have little real clue as to what children growing up in this sort of bizarre megaconsumerist dystopia will face as they age, what sort of warped perspective and decimated sense of place and community and home. But if you think meth addiction and teen pregnancy and wicked religious homogeny and a frightening addiction to blowing s-- up in violent video games isn't a direct reaction to it, you're not paying close enough attention.

This is the new America. Our crazed sense of entitlement, our nearly rabid desire for easy access to mountains of bargain-basement junk has led to the upsurge of soulless big-box shops which has, in turn, led to a deadly sense of prefabricated, vacuous sameness wherever we go. And here's the kicker: We think it's good. We think it helps, brings jobs, tax money, affordable goods. We call it progress. We call it choice. It is the exact opposite.

Result No. 1: Towns no longer have personality, individuality, heart. Community drags. Environment suffers. Our once diverse and quirky and idiosyncratic landscape becomes ugly and bland and vacuous and cheap.

Result No. 2: a false sense of safety, of comfort, wrought of empty sameness. We want all our goods to be antiseptic and sanitized and brightly lit and clean. In a nation that has lost all sense of direction and all sense of pride and whose dollar is a global joke and whose economy is running on fumes and whose goods are all made overseas and whose incompetent warmongering leader makes the world gag, that toxic sameness is, paradoxically, reassuring.

Result No. 3: We are trained, once again, to fear the different, the Other, That Which Does Not Conform. We learn to dislike the unique, the foreign, foreigners. We lose any sense of personal connection to what we create and what we buy and I do not care how cheap that jute rug from Ikea was: When they are mass-produced in 100,000 chunks in a factory in Malaysia, it ain't quirky.

Sameness is in. Sameness is the new black. It is no different than preplanned Disney World vacations or organized religion or preplanned cruises or themed restaurants where all edges have been filed off and every experience has been predigested and sanitized for your protection because, God forbid, you have an authentic experience or nurture genuine individual perspective or dare to question the bland norm lest your poor addled soul shudder and recoil and the Powers That Be look at you as a serious threat.

I have seen the plague and so have you. Hell, you're probably shopping in it. After all, what choice do you have?


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Mark Morford's Notes & Errata column appears every Wednesday and Friday on SF Gate and in the Datebook section of the SF Chronicle. To get on the e-mail list for this column, please click here and remove one article of clothing. Mark's column also has an RSS feed and an archive of past columns, which includes a tiny photo of Mark probably insufficient for you to recognize him in the street and give him gifts.


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URL: http://sfgate.com/cgi-bin/article.cgi?file=/gate/archive/2005/08/17/notes081705.DTL

On Vacation? On Retreat from Reality?

August 17, 2005
Left Behind
By THOMAS LYNCH
Moveen, Ireland

LIKE President Bush, I enjoy clearing brush in August. We both like quittance of the suit and tie, freedom from duty and detail and to breathe deeply the insouciant air of summer.

He makes for his ranch in Crawford, Tex., a town with no bars and five churches. I come to my holdings near Carrigaholt, here in County Clare, where there are six bars and one church and the house my great-grandfather left more than a century ago for a better life in America.

Of course, we have our differences - the president and I. He flies on Air Force One with an entourage. I fly steerage with hopes for an aisle seat. His ranch runs to 1,600 acres. My cottage sits on something less than two. He fishes for bass stocked in his private lake. I fish for mackerel in the North Atlantic. He keeps cattle and horses. I have a pair of piebald asses - Charles and Camilla I call them, after the sweethearts on the neighboring island.

I suppose we're just trying to reconnect with our roots and home places - Mr. Bush and I. He identifies as a Texan in the John Wayne sense as I do with the Irish in the Barry Fitzgerald sense. And we're both in our 50's, white, male, Christian and American with all the perks. We both went into our fathers' businesses: he does leadership of the free world; I do mostly local funerals. Neither of us went to Vietnam, and we both quit drink for all of the usual reasons. I imagine we both pray for our children to outlive us and that we have the usual performance anxieties.

The president works out a couple of hours a day. I go for long walks by the sea. We occupy that fraction of a fraction of the planet's inhabitants for whom keeping body and soul together - shelter, safety, food and drink - is not the immediate, everyday concern. We count ourselves among the blessed and elect who struggle with the troubles of surfeit rather than shortfall.

So why do I sense we are from different planets?

"The same but different" my late and ancient cousin Nora Lynch used to say, confronted by such mysteries and verities.

Out of Ireland have we come.

Great hatred, little room,

Maimed us at the start.

I carry from my mother's womb

A fanatic heart.

It was in August 1931 when W. B. Yeats wrote "Remorse for Intemperate Speech," which includes this remarkable stanza. Yeats had witnessed the birthing of a new Irish nation through insurgency and civil war. He had served as a Free State senator, and, after winning the Nobel Prize in Literature, was the country's public man of letters. An Anglo-Irishman who had ditched high-church Christianity in favor of swamis and Theosophists and his wife's dabblings in the occult, he was torn between the right-wing politics of between-wars Europe and the romantic, mythic past of Ireland.

His poem confesses and laments that reason and breeding, imagination and good intentions are nonetheless trumped by the contagion of hatred and by the human propensity toward extreme and unquestioning enthusiasm for a cause - whatever cause. It is what links enemies, what makes terrorists "martyrs" and "patriots" among their own - the fanatic heart beating in the breast of every true believer.

Yeats' remorse was real, and well it should have been. The century he wrote this poem in became the bloodiest in the history of our species. Wars and ethnic cleansings, holocausts and atom bombings - each an exercise in the god-awful formula by which the smaller the world becomes, by technologies of travel and communications, the more amplified our hatreds and the more lethal our weaponries become. Great hatred, little room, indeed.

So far this century proceeds apace: famines and genocides, invasions, occupations and suicide bombers. Humankind goes on burning the bridges in front and behind us without apology, our own worst enemies, God help us all.

And maybe this is the part I find most distancing about my president, not his fanatic heart - the unassailable sense he projects that God is on his side - we all have that. But that he seems to lack anything like real remorse, here in the third August of Iraq, in the fourth August of Afghanistan, in the fifth August of his presidency - for all of the intemperate speech, for the weapons of mass destruction that were not there, the "Mission Accomplished" that really wasn't, for the funerals he will not attend, the mothers of the dead he will not speak to, the bodies of the dead we are not allowed to see and all of the soldiers and civilians whose lives have been irretrievably lost or irreparably changed by his (and our) "Bring it On" bravado in a world made more perilous by such pronouncements.

Surely we must all bear our share of guilt and deep regret, some sadness at the idea that here we are, another August into our existence, and whether we arrived by way of evolution or intelligent design or the hand of God working over the void, no history can record that we've progressed beyond our hateful, warring and fanatical ways.

We may be irreversibly committed to play out the saga of Iraq. But each of us, we humans, if we are to look our own kind in the eye, should at least be willing to say we're sorry, that all over our smaller and more lethal planet, whatever the causes, we're still killing our own kind - the same but different - but our own kind nonetheless. Even on vacation we oughtn't hide from that.

Thomas Lynch, a funeral director, is the author of"The Undertaking" and "Booking Passage: We Irish and Americans."



Copyright 2005 The New York Times Company

Biking to Hades

August 17, 2005
Biking Toward Nowhere
By MAUREEN DOWD
How could President Bush be cavorting around on a long vacation with American troops struggling with a spiraling crisis in Iraq?

Wasn't he worried that his vacation activities might send a frivolous signal at a time when he had put so many young Americans in harm's way?

"I'm determined that life goes on," Mr. Bush said stubbornly.

That wasn't the son, believe it or not. It was the father - 15 years ago. I was in Kennebunkport then to cover the first President Bush's frenetic attempts to relax while reporters were pressing him about how he could be taking a month to play around when he had started sending American troops to the Persian Gulf only three days before.

On Saturday, the current President Bush was pressed about how he could be taking five weeks to ride bikes and nap and fish and clear brush even though his occupation of Iraq had become a fiasco. "I think it's also important for me to go on with my life," W. said, "to keep a balanced life."

Pressed about how he could ride his bike while refusing to see a grieving mom of a dead soldier who's camped outside his ranch, he added: "So I'm mindful of what goes on around me. On the other hand, I'm also mindful that I've got a life to live and will do so."

Ah, the insensitivity of reporters who ask the President Bushes how they can expect to deal with Middle East fighting while they're off fishing.

The first President Bush told us that he kept a telephone in his golf cart and his cigarette boat so he could easily stay on top of Saddam's invasion of Kuwait. But at least he seemed worried that he was sending the wrong signal, as his boating and golfing was juxtaposed on the news with footage of the frightened families of troops leaving for the Middle East.

"I just don't like taking questions on serious matters on my vacation," the usually good-natured Bush senior barked at reporters on the golf course. "So I hope you'll understand if I, when I'm recreating, will recreate." His hot-tempered oldest son, who was golfing with his father that day, was even more irritated. "Hey! Hey!" W. snapped at reporters asking questions on the first tee. "Can't you wait until we finish hitting, at least?"

Junior always had his priorities straight.

As W.'s neighbors get in scraps with the antiwar forces coalescing around the ranch; as the Pentagon tries to rustle up updated armor for our soldiers, who are still sitting ducks in the third year of the war; as the Iraqi police we train keep getting blown up by terrorists, who come right back every time U.S. troops beat them up; as Shiites working on the Iraqi constitution conspire with Iran about turning Iraq into an Islamic state that represses women; and as Iraq hurtles toward a possible civil war, W. seems far more oblivious than his father was with his Persian Gulf crisis.

This president is in a truly scary place in Iraq. Americans can't get out, or they risk turning the country into a terrorist haven that will make the old Afghanistan look like Cipriani's. Yet his war, which has not accomplished any of its purposes, swallows ever more American lives and inflames ever more Muslim hearts as W. reads a book about the history of salt and looks forward to his biking date with Lance Armstrong on Saturday.

The son wanted to go into Iraq to best his daddy in the history books, by finishing what Bush senior started. He swept aside the warnings of Brent Scowcroft and Colin Powell and didn't bother to ask his father's advice. Now he is caught in the very trap his father said he feared: that America would get bogged down as "an occupying power in a bitterly hostile land," facing a possibly "barren" outcome.

It turns out that the people of Iraq have ethnic and religious identities, not a national identity. Shiites and Kurds want to suppress the Sunnis who once repressed them and break off into their own states, smashing the Bush model kitchen of democracy.

At long last, a senior Bush official admits that administration officials can no longer cling to their own version of reality. "We are in a process of absorbing the factors of the situation we're in and shedding the unreality that dominated at the beginning," the official told The Washington Post.

They had better start absorbing and shedding a lot faster, before many more American kids die to create a pawn of Iran. And they had better tell the Boy in the Bubble, who continues to dwell in delusion, hailing the fights and delays on the Iraqi constitution as "a tribute to democracy."

The president's pedaling as fast as he can, but he's going nowhere.

E-mail: liberties@nytimes.com

Thomas L. Friedman is on vacation.



Copyright 2005 The New York Times Company